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Captains Club Hotel Launch
Campaign:
Launch hotel to the leisure and business travel markets
The Captains Club Hotel is a 4 Star plus property in Dorset, which opened its doors for the first time in November 2006. Located on the banks of the River Stour, this prestigious hotel offers 29 rooms, a full service fine dining restaurant, spa and hotel chartered motor yacht.
Objectives:
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Raise awareness of the hotel at the time of its launch
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Promote the hotel’s special launch offers
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Treat the hotel, restaurant and spa as individual and packaged offers when promoting to the leisure market
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Promote the hotel as a venue for meetings, incentives and business travel
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Raise awareness of the hotel within the weddings market
Activity:
Amy Scott, Account Executive at Davies Tanner commented, “The hotel’s location is stunning and the property really is fantastic; it’s something that’s got to be seen to be believed, so to ensure the press shared our enthusiasm for the property, we organised press trips covering national, trade and consumer media. We also ran a proactive press office, made travel pages aware of the hotel’s special offers and ran a number of competitions in consumer press.”
Results:
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PR Value of over £60,000
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Opportunities to see 11.5million
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Generated extensive local support (media and community)
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Eight exclusive national press show rounds with key travel correspondents
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Confirmed event booking within one week of first PR exposure
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