National Meetings Week 2006

Campaign

A campaign to highlight the important role meetings play within the wider UK economy.

Objectives

• Raise awareness of the meetings and events industry

• Provide voice, leadership and forward thinking opinion from the industry

• Promote the partners and supporters that fund the campaign

• Encourage widespread industry marketing activity

Activity

Amy Scott, Account Executive comments on the NMW ’06 PR campaign, “Green issues have been becoming increasingly important, so we created 'the Green Agenda' for National Meetings Week to encourage the meetings industry to act responsibly, an angle we knew would receive coverage. By using celebrity and MP involvement, we were able to garner wide interest throughout consumer, industry and local business media.”

Other results

International Confex

Church House

Captains Club Hotel

News Cafe at Confex

Novotel London West

ExCeL London

National Meetings Week 2006

IceSpace

“NMW Partners, supporters were able to benefit from this media interest, by submitting environment related case studies.”

Results

• TV Hits on BBC Breakfast, CNBC

• Radio hits on 5 Live, BBC 2, Radio 4 (Today programme)

• Widespread interest and commitment across the industry and the industry's media