ExCeL London

Campaign

Creating awareness of the venue’s conference and events business

Other results

National Meetings Week 2006

IceSpace

Objectives

Raise venue’s profile in target sectors – UK, Europe and North America
Position ExCeL London as a significant player within the conference market and London’s premier, international venue
Manage incorrect perceptions of the venue’s location

Activity

As the Account Executive for ExCeL London, Louise Warren is responsible for daily activity on the account; she comments “ExCeL London is a significant force within London’s business tourism industry. To ensure it was considered as so, we worked with strategic partners to ensure the venue’s offering was communicated to key audiences and emphasized the benefits of London’s eastside as a destination. We also used the media to raise the profile of ExCeL London’s conference and events division managing director, Vanessa Cotton.”

“The venue’s size, location and especially it close proximity to London City Airport opened up opportunities for an international approach. So an important part of the strategy was to woo European and International media with press trip and events.”

Results

ExCeL London has:

Regular annual opportunities of over 4 million
Regular annual PR value / ROI of over £200,000
Been voted top purpose built UK venue by readers of Conference & Incentive Travel Magazine
Been shortlisted for ICCA Marketing Awards, EIBTM Awards and Visit London awards.

A selection of the media headlines achieved:

‘World class venues like ExCeL London’ – EIBTM.com

‘Brings £6.1million to local economy…can compete with best European centres’ Conference News

‘Super-wired venue for events: gala dinners, product launches, conferences’ – Special Events

Fantastic hotels on site and only a short journey away from all major attractions’ – eventfixers.com

‘The city’s largest flexible meeting space’ – Meeting Professional